The Scoop
nFuse, an AI-powered B2B ordering platform, raised $2M from Eleven Ventures and LAUNCHub. It enables retailers to order via WhatsApp, Viber, or SMS using text, voice, or images, bypassing traditional B2B eCommerce platforms.
The Context
Traditional B2B eCommerce platforms face low adoption rates (10-15%) due to complex interfaces not suited for small retailers. nFuse addresses this by leveraging existing messaging habits. Founded by ex-Coca-Cola execs, it targets the $5T fragmented trade market in emerging economies. The approach contrasts sharply with attempts to force retailers into new platform adoption. Their solution of integrating with existing messaging infrastructure mirrors trends seen in developing markets skipping desktop computing in favor of mobile.