The Scoop
Rights & Brands, licensors of Moomin and Pippi Longstocking, partner with Swedish TrusTrace for supply chain transparency. The platform monitors manufacturing, ensuring ethical production by mid-2026.
The Context
TrusTrace offers a platform for supply chain traceability and compliance, crucial amid tightening EU regulations (Digital Product Passports). Rights & Brands aims to ensure ethical manufacturing across its licensing network. This move follows increasing demand for transparency in fashion and consumer goods.