The Scoop
A veteran leader in the Finnish automotive industry shares their vision of the future of private car ownership in an in-depth interview, reflecting on a lifelong passion for cars that began in childhood.
The Context
The automotive industry is undergoing a massive transformation, driven by electric vehicles, autonomous driving, and changing consumer preferences. Finland, with its strong technology sector and focus on sustainability, is a key player in this evolution. The shift away from traditional car ownership models is a significant trend.