The Scoop
The article discusses Europe's shift from focusing on Business-to-Consumer (B2C) tech to Business-to-Business (B2B) solutions, analysing whether Europe can win in this new arena.
The Context
Europe has struggled to produce global B2C tech giants comparable to those in the US and China. The article explores whether Europe's strengths in industrial technology, software and deep tech can give it an edge in the B2B market. It's a reflection of a wider debate about Europe's tech strategy.