Eilla AI Closes Europe's First AI-Native M&A Deal

April 8, 2026

The Scoop

Eilla AI, founded in 2022, advised on the acquisition of CreateX and Native Digital by White Pearl Technology Group, marking Europe's first M&A deal executed by an AI-native firm.

The Context

Eilla AI leverages AI to streamline M&A for SMBs. They combine AI with experienced advisors like Dmitry, Head of M&A. This addresses a gap in the market where traditional M&A processes are slow and expensive, especially for smaller deals. The M&A industry is generally behind in AI adoption, leaving a large segment underserved.

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